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Since 2018, UPWYW. is divided into two parts - a lifestyle, original and creative brand for men and women, and also a retailer of rising brands. 
UPWYW. was founded by Sam.g very quickly passionate, involved about hip-hop culture, dance and street fashion from an early age. Born and raised in Belgium, he climbed the ladder in various commercial companies, he understands that fashion is constantly changing and that people today are looking for more than a classic store, they want a different fashion, UPWYW.  brand creative effect the good style.

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